Rick is an interdisciplinary social scientist with a Ph.D. in Human Development from the University of Chicago. He was a co-founder of E.Lab, a research and design consultancy, and then Chief Experience Officer at Sapient. Both firms were pioneers in the development and application of ethnographic and observational research approaches for clients such as BMW, Ford Motor, General Mills, General Motors, McDonald’s, Sony, and Warner-Lambert. He is the co-author of The Art of Seeing, as well as numerous articles on design and research. He is currently an independent consultant and Partner in Sideriver Ventures.