Cathy is a respected Thought Leader in the design industry. Under her guidance, CBi has become the primary design research and innovation strategy consultancy in China.

She was the first Marketing Director of GE/Fitch China, and the former Project Manager of Haier Design Centre, where she acquired practical design knowledge and built strong relationships within the global design community.

Cathy has judged numerous renowned design awards, including the iF Design Award China, Pentaward, Electrolux Design Lab, China's Most Successful Design Awards, China Innovative Design Award, CCTV Grand Ceremony of Innovation.

She is frequently invited to speak at international conferences in America, Europe, Asia and often lectures at leading colleges and universities around the world, such as The Danish School of Art & Design, Hong Kong Polytechnic University, the China Europe International Business School, the China Central Academy of Fine Art and Tongji University, among others.

Her design views have been featured in CNBC, Fortune China, Design (Korea), ID magazine and many other media. Cathy has published two books: "Mobile Inspiration" and "Managing Design for Business Success: Readings & Case Studies on Design Management", and many business and design articles.