Erica Eden is a Senior Industrial Designer at Smart Design and a founding member of the Femme Den. She has expertise in diverse fields, including home, health, and packaged goods, but her favorite design challenge is to create an emotional connection through product design, especially in the kitchen. The first product she ever designed, while earning her Masters in Industrial Design from Pratt Institute, was an electric tea kettle that is easy to pour, especially for her grandmother with dexterity issues. Her work has been praised in a number of international design magazines. She also finds any excuse to travel and learn about diverse cultures, food, and fashion around th e world. Femme Den is a team of researchers, designers, and engineers from Smart Design who are at the forefront of exploring design and gender.