Diane is a Design Researcher at Smart Design addressing the needs of both fuzzy front end projects and also more defined and focused design efforts for clients. She’s worked with clients such as Bank of America, Clorox, OXO, and Panasonic crafting meaningful product and service experiences. She enjoys defining the parameters for successful and meaningful design through her deep understanding of people and their needs and aspirations, as well as those of her clients. A graduate of Dartmouth College with degrees in English literature and studio art, she previously worked for Razorfish, the largest global interactive agency, managing online advertising campaigns for retail clients Victoria’s Secret, LL Bean, and Ralph Lauren. There she gained experience developing media strategy through data analytics and behavioral targeting with close collaboration with media and search engine optimizers.