Eric is a business design and brand growth strategist with a background in industrial design, architecture, and user-centered research. Over the past 15 years his work has been rooted in the development of innovative solutions for major brands across digital services, consumer electronics, energy, CPG, medical, home appliance, hardware and retail industries.

Eric’s work focuses on the intersection of business, design, and social/environmental impact. Eric brings a systems approach to the creation of strategic solutions that create new value for clients and improve the world for people.

Eric has spearheaded new consultancy practices at Interbrand and frog Design. Currently he leads new products, services, and business design solutions at Wolff Olins, a brand strategy and design firm with offices in the UK, New York, and Dubai. In this role, his mission is to challenge current business paradigms by disrupting categories and creating new growth opportunities for clients that embrace the value of constant innovation.

At the personal level, he believes in character development through diversity. His background ranges across an array of experiences as a farmer, builder (LEED AP), furniture maker, sailor, archery enthusiast & outdoorsman, professor, automobile restorer, and photographer. Beyond the business setting, these experiences inform his views on work, writing, and speaking engagements regarding future of design, technology, consumption and business strategy.

Eric has a degree in Industrial Design from Carnegie Mellon University, a Masters of Design Strategy from the Institute of Design. Currently, he is a guest lecturer at the University of Pennsylvania and teaches Design Management at the graduate level at Pratt Institute in New York City.